The Association of Via Meshi aims to promote the cultural, business, and commercial relations between Israel and China. It’s a nonprofit and non-governmental organization founded by entrepreneurs who have lived and worked in China for many years. While in China, these entrepreneurs were involved in public activity at nonprofit organizations, bridging the cultural, business and legal gaps between the two countries.
Now that some of the founders have relocated back to Israel, they strive to achieve these goals in Israel by establishing Via Meshi, and by synergetic cooperation with other organizations that share a similar vision (such as IsCham, The Federation of Chambers of Commerce in Israel, Innonation, Asia Direct, etc.).
OUR TEAM
 TSLIL KLEIMANGeneral ManagerTslil holds a B.A. in International Relations and East Asia Studies from The Hebrew University of Jerusalem and an M.A in Communication from Nanjing University.Previously, Tslil worked as the Media and Marketing DGM at IsCham, as the PR and Public Diplomacy Manager at the Israeli Embassy in Beijing and as a Marketing Consultant in SIT Shanghai. Prior to that Tslil dedicated herself to social entrepreneurship, managed a collaboration program between JDC and Corporate Social Responsibility programs, and served as a PR and Media adviser for The Israeli Center for Social Justice. Having worked and studied in China for 6 years, Tslil has gained vast experience which combined with interpersonal skills and curiosity, enables her to develop a comprehensive approach and find innovative solutions to assist companies in their endeavors in global complex markets. Tslil@viameshi.org |
FOUNDERS AND STEERING COMMITTE
 YUVAL BEN SADEHChairmanIscham Chairman, AST-China General Manager. Graduated in Israel Hydraulic Agro Engineering |
 YISHAI AVIRAMVice ChairmanMr. Aviram arrived to China on 1994 and established a joint venture in Beijing for manufacturing and sales of edible oils in Beijing and its surrounding provinces.Mr. Aviram has been served as the General Manager of the JV. Since their start point till now, the sales volume has been increased by close to 10 times, the brand-name has become famous in Beijing and expanded the sales roots and varieties of edible oils products into all sales segments: Retail, whole-sales, institutes and industry. The JV has become one of the “Big 4” in Beijing among more than 20 shelves brand-names, and the company is the largest edible-oil manufacturer in Beijing. On 2006 the foreign share-holder sold his shares to a Chinese state-own holding company and the new share-holder has requested Mr. Aviram to continue his duty under his leadership. On 2009, Mr. Aviram nominated to be also GM of a huge new project in Tianjin, building the new Grain & Oil Industry base for the group (>150M$ project). Yishai@viameshi.org |
 BENNY BRISKINDirectorBenny is the founder of IBD Group - consultation and development of international business, previously Benny served as CEO of the Russian Jewish Congress (RJC) - Umbrella organization of the Russian Jews, Chairman of the Center of Cooperation Israel-Ukraine , CEO of BASHAN program- Encouragement of entrepreneurship for immigrating scientists (Ministry of Science), Adviser to Prime Minister Benjamin Netanyahu and a Government Press Office - Head of the Russian Communication department.Benny.briskin@gmail.com |
EYAL SHIMONIDirectorMr. Eyal Shimoni heads and manages all the activities of Bank Leumi in China since 2011. Prior to that, Mr. Shimoni held numerous positions in Leumi Group including vice president for strategy and business development at Leumi Card, CEO at Leumi Check, and countrywide sales manager at Leumi Card. Before joining Leumi Group, Mr. Shimoni had worked for Teleclal as the vice president of marketing and sales. |
 Gal DyamnatDirectorMr. Dymant has over 15 years of experience in China in venture capital and private equity. His career highlights include senior-level management at Merrill Lynch, Managing Director of Far East Investment Ltd, and Co-founding Zero2IPO, a leading service provider for the Chinese VC and PE industry. Mr. Dymant is the CEO and founder of Asia Direct, a leading company in bringing Israeli technologies into the China market; he is also the representative partner of Pitango venture capital in China. Gal@asiadirectcapital.com |
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Audit Committee
 ZACH LICHBLAUDirector of the Audit CommitteeZach is a graduate of Tel Aviv University Law School and Department of East Asian Studies and holds a Master degree in International Management for China from the University of London -SOAS.Additionally, he spent two years studying Chinese in Taiwan. Zach joined HIL, a Dutch law firm in Shanghai in 2005. He joined Bonnard Lawson as a local partner in 2010 and currently manages the firm’s Shanghai office. Zach is specialized in joint ventures, market entry, and business structuring. Zach is also a founding partner of Equasia, which provides corporate services in Hong Kong and other offshore jurisdictions and is a board member of Kehilat Shanghai since 2014. Zl@ilf-asia.com |
 OFER BEN ZVIDirector of the Audit CommitteeMr. Ben Tsvi has over 17 years of experience in the Chinese market. And he is the manager of Sinomedis Ltd for the last 9 years, providing business development & investment services to various Israeli medical device companies. |